Tailored Media Intel

If there is fire, smoke, or even dust—we can identify it and let you know what it means.

Our reports, insights, and agents can be found in the boardrooms of some of the world’s largest organizations. We bring clarity every day to empower decisive leadership.

Our Team

K.C. Brown

President

Dave Farrell

Founder, Managing Editor, SENTRY

Peggy Farrell

Founder, Lead Editor, SENTRY

Editor & Analyst Corps.

Service Record

Our SENTRY and SCOUT agents report to a variety of distinguished organizations including many household names and the Fortune 100.

Industry Mix

Active Client Tenure

More than

1 million

Editor-Reviewed Stories in 2021

Average Tenure

10+ years

For a Lone Buffalo Editor

Our History

Lone Buffalo was born in 1995 by Dave and Peggy Farrell. Stemming from a consulting contract with Ford Motor Company, Dave developed a media monitoring protocol that was thorough, efficient and easily distributed throughout Ford’s public affairs office. This same tailored approach continues has been implemented within many other Fortune 50 companies.

The Lone Buffalo has grown to span diverse industries, media analysis, global clients and multiple languages—yet every engagement maintains the boardroom polish applied by real people who understand what executives and corporate communications professionals demand.